Your Job Ads Need to Include Your Pay

“Should I put pay information in my job posting?”

The short answer is YES, but let me explain.

While we at ApplicantPro do write many job ads that say “competitive salary based on experience” for companies that have a policy of not divulging pay information in their job postings, this is not our recommendation as a “best practice” for job ads.

When it comes to putting information in your job ads, the more the merrier, especially when it comes to pay!

You may be hesitant to include pay because you know you don’t have the most competitive pay to offer.

But here’s what most employers don’t understand…

Providing no information about pay is more damaging than being upfront that the pay isn’t that great.

A great way to include pay in your job ad while remaining competitive with other job ads that have better pay is to include a pay range.

Studies have found that including a pay range in a job ad increases applicant flow by 30%! This is true even if you include a broad pay range.

You may think it is strategic to not include your pay, but this lack of transparency is costing you!

The best candidates are often passive job seekers, which means they already have a job that they are reasonably happy at. To attract them, it is important to entice them to consider leaving their current position.

By providing a pay range, you indicate to the job seeker that there is either room for negotiation about pay or room for growth within the position.

Still not convinced?

According to a compilation of data and statistics from Glassdoor, the #1 thing job applicants want employers to provide as they research where to work is…

…PAY!

Ultimately job seekers need to know whether they will be able to support themselves based on your job’s pay. They don’t want to go through an entire application to find out whether this is possible.

If pay is not included in your job ad, it’s more likely to get passed over altogether rather than if you include a pay range that indicates the possibility of meeting both your and the applicant’s pay needs.

In the end, it is your decision whether to include pay or your job postings or not. However, we highly recommend including some sort of indication of pay, specifically a pay range.

Feel free to reach out if you have any questions about including pay in your job ads, if you’d like help rewriting your job ads, or if you have any hiring questions at all!